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This webinar will show you how to analyze online media channels that aren’t intended for direct response, such as Display and Social efforts. I’ll briefly cover how to ensure that you’re measuring these media channels effectively, and then apply the techniques from previous sessions to discover proxies for success. Just because a channel doesn’t convert directly doesn’t mean it didn’t have a positive impact, this webinar will help you make that case to your clients. Advanced features are used throughout the demonstrations in this video, so you may need to review the previous four sessions in the Analytics for Agencies series.
Tagged with: display advertising • ga • gav5 • Google Analytics • googleanalytics • social media • web analytics
This webinar will show you how to analyze online media channels that aren’t intended for direct response, such as Display and Social efforts. I’ll briefly cover how to ensure that you’re measuring these media channels effectively, and then apply the techniques from previous sessions to discover proxies for success. Just because a channel doesn’t convert directly doesn’t mean it didn’t have a positive impact, this webinar will help you make that case to your clients. Advanced features are used throughout the demonstrations in this video, so you may need to review the previous four sessions in the Analytics for Agencies series.
Tagged with: display advertising • ga • gav5 • Google Analytics • googleanalytics • social media • web analytics
Although this series is targeted to agencies, it is also relevant to marketers and general users of Google Analytics. This is simply a demonstration of the new interface, and is intended to help locate reports and analysis tools in their new locations, not a guide for deep analysis. The next four sessions in this seven part series will provide analysis techniques to identify opportunities for optimization. Full series: adwordsagency.blogspot.com
Although this series is targeted to agencies, it is also relevant to marketers and general users of Google Analytics. This is simply a demonstration of the new interface, and is intended to help locate reports and analysis tools in their new locations, not a guide for deep analysis. The next four sessions in this seven part series will provide analysis techniques to identify opportunities for optimization. Full series: adwordsagency.blogspot.com
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