Search Engine Optimization: I have successfully marketed websites on Search Engines by strategically creating web sites with correct keyword density, Meta tags description and keywords and using correct ALT and Header tags as part of the on-page optimization. For off-page optimization, I did link building to target a specific audience, Submission to other directories and creating related articles all help increase volume and conversion ratios. Creating Anchor text, Analyzing the volume coming to the web site and continuously tweaking and improving accordingly is a passion of mine (I use tools such as Google Analytics, Omniture, BrightEdge and Firefox SEO tools) Also Successful at using Blogs and social networking programs such as Facebook, Twitter, Goole +.

A/B and Multivariate Testing: Using programs like Google Optimizer, Omniture Test & Target and Autonomy Optimost, I can do A/B testing and Multivariate testing on any page of the website. I am familiar with multiple tools utilizing both Full Factorial and Fraction Factorial methods. We can track performance on actionable recommendations made to our clients. I also use these tools to analyze visitor behaviors for personalization and targeting. I own a Multivariate Testing and User Behavior  website www.KingofConversions.com.

PPC Campaigns: I have managed large PPC campaigns on Google Adwords MSN and Yahoo. Averaging a budget of about $65,000/month, my strategic implementations have lowered CPA by an average of 50% and increased conversions by 250%.

Analytics: Expert in Data Mining programs such as Google Analytics and Omniture SiteCatalyst. I use these tools to gain insight into user reactions and to gather information on visitors to a given site. By establishing Key Performance Indicators for each website, I use custom dashboards and reports to oversee the success and performance of our campaigns.

Conversions: Known as the Conversion King, I have an outstanding proven reputation of increasing conversions and lowering CPA on all the projects I am dealt. In my last employment, I increased conversions by 88% in just three months.

Code: I have used PHP code and Java Scripting for contact and application forms on both HTML and Flash applications.  I have also used Flash Action Scripting for animation, linking and various other functions on Flash Sites. Also using PHP code to create fully functioning application forms to direct the results to an email/

CMS: I am an expert in third party applications and content management systems like WordPress, Joomla and custom CMS like Cold Fusion.

Graphic Designing: Knowledge in Graphic Designing and Image alterations using Programs such as Adobe Photoshop, Adobe Flash, Adobe Flash Catalyst, and Illustrator .

Programs: Skilled with computer programs and web systems such as Google Analytics, BrightEdge, Adobe Test & Target, Autonomy Optimost, Website Optimizer, SEO Power Suite, SEO Elite, Adobe Dreamweaver, Adobe Flash, Photoshop, Illustrator, WordPress, QuickTime, Word, Excel , Power Point, and more.

I am a SEMPO Member                                                     Bilingual: English/Spanish.

President                                                                                            2011-Present

KingofConversions.com

I started this company noticing a strong need of Multivariate testing and consulting needs in the industry. This company has multiple contracts for services ranging from SEO, PPC, Testing, Visitor Behavior Analysis, and Consulting. www.KingofConversions.com

MultiVariate Testing Manager                                                        2011-Present

Vitacost.com

Designed and deployed complicated MVT and A/B tests on dynamic pages of the website. Also managed multiple behavior targeting campaigns. Such tests and campaigns increased conversions by 20% in the first two months of working. Also worked closely with the SEO efforts to increase targeted visibility. Tools Used: Autonomy Optimost, Adobe Test & Target, Google Website Optimizer, BrightEdge (SEO), Omniture SiteCatalyst (analytics) Marin software (paid search campaign) and more.

Internet Marketing Manager                                              2010-2011

Wellness and Research Consulting                   Royal Palm Beach, FL

As the Manager of Internet Marketing I have full responsibility and accountability for all aspects of Internet marketing for a 20 million dollar Wellness center, a Natural Supplement line company, a Publishing company, Anti-aging ecommerce company and a fitness program company.

I am responsible for the day-to-day operation and management of pay per click (PPC) accounts ($65k – $100k/mo.). I ensure all online performances of all our companies and I am responsible for driving execution. Keyword management, ad copy creation and optimization skills are some of my daily accomplishments.

President/Web Developing and Marketing Company      2007-2010

TrackMetrix.com                                                   Royal Palm Beach, FL

A Internet Consulting ,Web Designing and Marketing company. Focusing on small to medium companies.  Having a wide variation of sites created from HTML to Full Flash sites. Specializing in Internet Marketing and Search Engine Optimization.